5 Ways a VA Can Help Generate Business Leads


business leadsGenerating profitable business leads is time-consuming work and requires patience and experience. So when hiring a VA to help you increase your business leads, it’s important to find a person with brilliant people skills and extensive internet research experience.

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Common Tasks to Generate Business Leads

You probably already utilize various methods for gathering business leads such as:

Handling every aspect of lead generation can easily be a full-time job in itself. So instead of trying to manage all of these tasks yourself, why not hire a VA to do most of the work for you?

An experienced VA can manage your email lists, respond to comments on your social media pages, create marketing materials and contact prospective clients/customers directly by email or phone.

To make business lead generation even easier for your VA, create a list of specific tasks with deadlines or timelines. Ask your virtual assistant to monitor social media and other online content at the beginning of each day to ensure a quick response. Send email correspondence once a week. Creating a well defined lead generation schedule helps maintain a positive relationship with new and existing customers.

Handling every aspect of lead generation can be a full-time job. Instead of trying to manage all of these tasks yourself, why not hire a VA to do most of the work for you? Click To Tweet
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Research New Leads

What’s the point of having a hundred new leads if most of them don’t result in new business? Before spending time and money courting potential clients, ask your VA to conduct online research to determine how interested they are in potentially purchasing your goods and services.

Knowing more about a lead can usually tell you if the lead is worth pursuing or not.

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Build a Contact Database

Have your virtual assistant build a lead database complete with full names, phone numbers, email addresses and business websites. Your VA can do the same with your email lists, which can be great for sending mass emails in a more personalized way.

As additional leads come in, your VA can simply update these databases. Your VA can also go through the database periodically to delete or update contact information, as necessary.

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Marketing Materials

In addition to following up on leads, your VA can also help create marketing materials, edit blog posts and update webpages to generate interest in your business.

Depending on your assistant’s skills and experience, they may even be able to design webpages or graphics and offer suggestions for other ways to generate leads.

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Maintain Regular Contact with Your Leads

It’s important to maintain regular contact with viable leads so your business remains at the forefront of their thoughts. Create a marketing and communication plan for your VA to follow so you can keep these valuable business relationships intact.

For most online businesses a sequential email campaign along with monthly newsletters and other emails does the job of maintaining a close connection with your leads. Once again a virtual assistant with the right skills can set this all up for you.

Create a marketing & communication plan for your VA to follow so you can keep valuable business relationships intact. Click To Tweet

What are you doing to generate leads in your business? Do you have a virtual assistant helping you? Please share your comments below.

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