Recommended Resources for Online Business Owners

Disclosure: There are some affiliate links below, but these are all products I highly recommend. I won’t put anything on this page that I haven’t verified and/or personally used.


Web Domains & Hosting

GoDaddy – GoDaddy is certainly the market leader in domains – and trying to be in web hosting. I host all my sites and email addresses as well as register all my domains with them. While it’s usually not recommended to put all your eggs in one basket, I haven’t had any issues with GoDaddy. Their customer support has always been excellent for me.

LiquidWeb – A client moved his website over to a managed VPS service at Liquid Web and he couldn’t be happier. They keep an eye on his site and fix things if something happens without him having to put in support tickets.

Product Distribution & Shopping Carts

Digital Access Pass – I’ve been a DAP customer for many years. I created my membership site using their software. It includes everything you could possibly need including an affiliate program and autoresponder. I’ve been a big fan and my very first product that I created was a course on how to create memberships with DAP.

PayPal – An easy and reliable way to create invoices and receive payments. PayPal is great for this and it’s free.

Photos & Images

Canva – Canva is an online tool that lets you create and design images like a pro. They have beautiful templates and fonts that will help breathe life into your site’s design. While I often use Photoshop, I usually use Canva to create my social media and blog post images.

Photoshop Elements – I use Photoshop Elements for most of my image editing needs. However, Adobe no longer allows you to buy the software. Instead they now now have an online monthly subscription.

Landing Pages

LeadPages – With LeadPages you can quickly create professional looking landing pages with built-in and easily customizable templates. It’s perfect for design challenged people like me. The opt-ins and lead pages I have created for myself and clients has grown our email lists at a rapid rate.

OptimizePress – Optimize Press makes landing and sales pages, thank you pages and membership site pages easy to create with a clean, professional look.

Email Subscriptions & Marketing

Aweber – All of my clients are currently using Aweber to send out broadcasts, newsletters and followup messages. I’ve also successfully used Aweber in the past for my own email marketing. This is one tool where I don’t recommend going the free route.

Infusionsoft – Once your business hits a certain stage and you’re ready to level-up your email marketing, you’ll want to get involved with Infusionsoft. Tag and segment your audience based on certain actions that they take and deliver the right emails to the right person. You may notice that a lot of email lists you’re subscribed to use Infusionsoft and there’s a reason why… it’s truly amazing.

MailChimp – MailChimp is what I started with before moving on to Aweber and now ConvertKit.  MailChimp offers a free account to get you started which is why so many newbies sign up with them at first.  However, once your list and business grows, you will want to upgrade to meet the needs of your subscribers with more advanced automation features.

ConvertKit – People who want to understand their audience, send targeted emails and offer content upgrades are switching to ConvertKit. This is the best money you can spend to grow your audience. I’ve used both Mailchimp and Aweber but neither come close to Convertkit as an email marketing service provider.

Site Protection

Sucuri – You will definitely want to keep out intruders and hackers from your website and this is the perfect tool to do so. If anyone tampers with your sites, it’ll be taken care of right away. It is great for providing peace of mind and protecting your livelihood online.

Backup & File Storage

Dropbox – I use this to share files and information with my clients, as well as using it as a place to store large files like audio and video. It’s a free in-the-cloud file-sharing tool where you can create a folder for each client and no one else can see what you share with them. Because most of my clients create a lot of videos, I have upgraded to a paid account so I don’t have to worry about running out of storage space. However, the free plan should be adequate for most users.

Carbonite – This is the tool I use to back up my entire computer. It’s reasonably priced and backs up your files in the background. Luckily, I’ve never needed to use it to restore any lost files. But it’s good to know I’m covered in case I ever do.

Productivity Tools

Basecamp – I have used this project management system off and on for several years with a variety of clients. This tool helps to keep track of all clients, tasks, milestones, files and projects. It can also track time spent on tasks.

Trello – I use Trello to plan my workweek, keep up with my editorial calendar and organize ideas. I like the capability to easily arrange and move cards from one list to another.

LastPass – LastPass is a service for safely storing your passwords. It’s challenging to keep with the multitude of passwords required to work online, especially if you have to also keep up with client passwords.

Skype – Skype is a great free option for phone and video calls. You can even use it for tutorials with your clients by utilizing the screen share feature to take them through a process or to brainstorm together.

Teamwork This is my favorite of all the project management systems I have used (and I have tried a bunch) and what I am currently using with my clients. It’s so easy to stay organized with tasks and due dates using this tool.

TimeTrade – This is a hands-free appointment scheduling tool. You can set it up and then forget it. It takes care of all the appointment reminders, etc. for you.

Freshbooks – I use this excellent software to track time and invoice clients. It also helps to keep track of your expenses for tax purposes. Using Freshbooks has saved me a lot of time and headaches!

Zendesk – This is the platform that I use to offer support and customer service to my clients and subscribers. It makes keeping on top of support issues a breeze and I don’t have to worry about emails getting buried in my inbox. A Frequently Asked Questions page and Knowledge Base can also be created to assist customers.

Social Media

Social Warfare – I use Social Warfare for adding social sharing buttons to every blog post. There are many button styling choices and you can decide to hide your share counts until they reach a certain number. It also makes it’s easy to add blog post images to your social media sites.

Tailwind – This tool makes it possible to drive massive traffic to my website with Pinterest and puts it all on autopilot. I use Tailwind to find and schedule content from other bloggers. Tailwind has changed my business and allows me to keep my content fresh and relevant on Pinterest. It’s easy to schedule my Pinterest pins in advance, pin to multiple boards and track my analytics.  Tailwind is affordable, easy to use and is a wonderful time saving tool.

Recommended Reading

If you love to read books as much as I do, then you’ll want to check out my page below for a list of suggested business and personal development books:


Disclosure: Please note that some of the links above are affiliate links and I will earn a commission (at no additional cost to you) if you decide to make a purchase. I have personal experience with all of these resources. I recommend them because they are helpful tools for your business and not because of the small compensation I may receive for referring you. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.