So you’ve decided to use Pinterest to market your business and you’ve signed up for a business account. But now there’s this big space that is shouting out for some pins. The first thing you need to do is to set up some Pinterest boards.
But what boards should you create and what should you them? It is an important part of Pinterest SEO, so don’t just jump into something randomly. Let’s look at what boards you should make for your Pinterest account.
The First Five Boards
It might seem tempting to make a new board for every single pin you add, but this isn’t always ideal. You want to start making the boards regularly active, even if that’s a pin every other week in the early days. I suggest starting with five boards.
So how do you pick the five boards? One easy idea is to look at the categories on your blog. You probably have a few of them, maybe a subcategory or two. These are great subjects for your first five boards because you can add pins from those posts to the board that’s the same as your category.
But what about if you don’t blog and have products or services instead? Well, you can work on a similar idea. Use the product categories within your business to help you choose those first few boards. Or think about the services you offer and use these.
Naming the Boards
There’s the temptation to have a little fun with the names of boards or to try to have something catchy and clever. But resist! Boards need to have keyword-rich names to help Pinterest understand what they are about.
Now you can definitely add words around them to make sense of the board. For example:
- Category: cocktails = board: Tasty Cocktail Recipes
- Category: blogging = board: Blogging Tips and Tricks
- Product category: handmade necklaces = Handmade Beaded Necklaces
Try to get 2-3 words for your board name but don’t go too long. The key is to ensure Pinterest can categorize it and know who to show your content to because the board name has helped with that.Boards need to have keyword-rich names to help Pinterest understand what they are about. Click To Tweet
Don’t Forget the Board Description
If you’ve used Pinterest personally, you probably never bothered to add Pinterest board description at all. But as a business user, you need to add a description to the board for one simple reason – you can add more keywords!
Be sure to write in complete sentences and not just use a list of relevant keywords. Try to incorporate 2-3 variations or long-tailed keywords relating to the board topic. So for the cocktails example, a description could be something like:
Tasty Cocktail Recipes includes drinks recipes for rum, gin, vodka, tequila, and more. Learn to make easy cocktails at home, try classic recipes and find the best seasonal drinks.
All of the words in italics are keywords that relate to or are relevant to the board title. But it still reads naturally and sensibly for any user that happens to visit the board. User experience is always top of the list for things we consider.
Add Content to Your Pinterest Boards
You don’t have to limit yourself to five boards, but it is a good starting number if you are a little unsure. As the account grows, you can move pins to new, more specific boards. So that cocktail board could lead to Vodka Cocktail Recipes, Summer Cocktail Recipes and more.
But to start with, keep it simple and get those pins flowing.
Hi and welcome to Virtually Done. I’m Leslie and it’s a pleasure to meet you! If you are an online entrepreneur or small business owner struggling to find enough time in your day to concentrate on the tasks you are passionate about, I can help you!
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