Think you can’t hope to make sales simply because you have no list to promote to?
This kind of self-sabotaging thought is what holds many promising coaches and entrepreneurs back from creating great things. They believe that without a ready-made audience, there’s no hope for sales, and therefore, what’s the point.
But the truth is, sales can come from many, many other places besides your mailing list. While a list of active subscribers does allow you to promote to a ready audience who already knows, likes and trusts you, it’s not the only method that works.
The next best thing to your own know/like/trust factor is the ability to leverage that of a partner. When you create an affiliate program and ask your friends and colleagues to promote your products in exchange for a commission, you’re essentially receiving their endorsement. They reach out to their list of subscribers with news about your great programs. And because they already have a relationship with their subscribers, they pass a little of that trust factor on to you.
Just because you don’t have a subscriber list of thousands doesn’t mean you don’t have a reach of thousands. How many followers do you have on Twitter? Facebook friends? LinkedIn connections?
All of these (and many other social networks) are potential customers, and promoting your product on social media can be as easy as making a quick post with a link to your sales or opt-in page.
For higher ticket products and programs, webinars are the ideal sales vehicle. By speaking to your audience in real time (and perhaps even on video), you give them a chance to get to know you better than email alone will ever allow. Combine webinars with affiliate promotions or paid traffic, and you have a sales machine that can easily bring in hundreds of new potential clients with every event.
Nervous about doing your first webinar? Check out Michelle Schoen’s Webinar Assistant Services. She’s a pro at doing webinars and usually does at least one webinar per week. She helped me with my very first webinar and it went very smoothly! I also was able to sell my new product to several people who attended the webinar. Sweet! 🙂
Advertising is easier and less expensive now than it ever has been. You can target your audience by demographic, interests and more, ensuring your ads are only shown to your ideal client. You can run ads on Facebook, Twitter, Pinterest, LinkedIn, Google’s Adwords network and dozens of others.
No list of your own? Guest posting on someone else’s blog lets you easily borrow their audience and start growing your own. Choose blogs whose readership is a complement to yours, (not a competitor) for best results.
Podcasts are hot right now. In fact, it seems like nearly everyone has a new weekly (or even daily) interview show. If you have a great product or service, you’re the perfect fit for an interview spot, so start reaching out to those podcasters. They’ve got hungry audiences just waiting to hear from you!
[clickToTweet tweet=”While it might be true that “the money is in the list,” that doesn’t mean it has to be YOUR list.” quote=”While it might be true that “the money is in the list,” that doesn’t mean it has to be YOUR list.”]
While it might be true that “the money is in the list,” that doesn’t mean it has to be YOUR list.
There are many more ways you can borrow someone else’s audience as you grow your own, so don’t let the lack of a mailing list hold you back from creating your products and services!
Have you tried any of these ways to makes sales? If so, what size list did you have? Let us know in the comments below.